Sustainable innovation + "national tide" become a new trend in the CMF industry? 500+ industry elites actively discuss new directions and needs in the industry
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(Summary description) According to surveys, more than 90% of consumers will consciously take sustainable impact into consideration, and more than half of consumers have made it clear that they are willing to pay a premium for sustainable products. "Sustainable" is being paid attention to by more and more people. In this context, on November 24, 2020, the "2020 (Ninth) CMF Summit Forum" hosted by Xuncaiwenma® and co-organized by Guangdong Industrial Design Association and ATOT was held in Shenzhen. With the theme of "Sustainable Innovation", the forum attracted more than 500 well-known CMF designers and industry professionals from terminal brands, materials technology, product innovation companies, universities, research institutions, etc. at home and abroad to discuss sustainable innovation trends. Directions, new product development requirements and material technology solutions. Warm atmosphere at the summit 01, the organizer's speech Speaker: Xuncaiwenmao® Innovative Materials Hall, He Jie He Jie, the curator of XunMaWNL® Creative Materials Museum, said that 2020 is an extraordinary year. The epidemic will have a serious impact on the global economy, especially the manufacturing industry. But at this moment when opportunities and challenges coexist, the CMF design community has keenly discovered a new trend-sustainable innovation. As the starting point of the manufacturing industry chain, material technology should further promote the concept of sustainability. It is understood that as a one-stop service platform for materials solutions, Xuncaiwenliang® is committed to promoting the effective integration of new materials production, teaching, research and application, creating an "Internet + new materials" connection platform for the materials industry and manufacturing industry, and creating innovative and entrepreneurial The "Double Creation" service platform aims to improve efficiency, reduce costs, promote innovation, and optimize resources for the manufacturing industry. 02, "Pantone Pantone New Direction of Color" Speaker: Pantone Huang Lei China Business Development Manager "One of the biggest adjustments this year is that we have introduced 315 new colors related to the market, which are mainly used in clothing, home and interior decoration, and industrial design to lead the trend in these markets." As an authoritative organization that specializes in the development and research of color, which is well-known worldwide, Pantone's new colors and color interpretation can always cause a new trend in the design world. Huang Lei said that the representative color of the year in 2020 is classic blue, and the color series that Pantone has added the most color this year is also blue. After interpreting the 315 new colors, Huang Lei emphatically mentioned the new opportunities that the epidemic has brought to Pantone. "Affected by the epidemic, many foreign companies and companies have begun to work from home, and we believe that this kind of workplace change is not temporary or temporary. Google, Microsoft, Twitter, and Apple have announced that working from home may be a new work normal. However, for work that requires color processing, home office is affected by environmental conditions such as lighting conditions, design tools, and other environmental conditions. Colors are prone to inaccurate colors, leading to time waste, cost waste, and material waste." In response, Pantone has launched a free digital application system, Pantone Connect, suitable for home office. "It is a set of design tools that integrates physical and digital workflows. The selected colors can be used simultaneously on the computer, mobile and Adobe design software, and all Pantone Pantone can be seen in this software. Color library." 03, "Data Management of Product Color and Appearance" Speaker: X-Rite (Shanghai) Color Technology Co., Ltd. Liu Yu, Chief Engineer "How to accurately describe, reproduce, and deliver the desired color effect? It has always been a big problem between design and production. How to objectively evaluate the proofing effect while saving proofing time and cost? It has always been one of the brand owners and material suppliers. A big problem in the time." Liu Yu said that due to the influence of various factors such as light source, surface texture of objects, product size, environment, color blindness and color weakness of the human eye, there will always be some deviations in the color that people see with the naked eye, and after transmission and reproduction Even more deviations will be uncontrollable. The mission of X-Rite is to minimize the deviation and improve production efficiency through the digital management of color. According to Liu Yu, as a color management company in the global supply chain, X-Rite has a well-known color management solution for various industries, and in the past two years, it has once again launched a black technology-a full-look scanning s
Sustainable innovation + "national tide" become a new trend in the CMF industry? 500+ industry elites actively discuss new directions and needs in the industry
(Summary description)
According to surveys, more than 90% of consumers will consciously take sustainable impact into consideration, and more than half of consumers have made it clear that they are willing to pay a premium for sustainable products. "Sustainable" is being paid attention to by more and more people.
In this context, on November 24, 2020, the "2020 (Ninth) CMF Summit Forum" hosted by Xuncaiwenma® and co-organized by Guangdong Industrial Design Association and ATOT was held in Shenzhen. With the theme of "Sustainable Innovation", the forum attracted more than 500 well-known CMF designers and industry professionals from terminal brands, materials technology, product innovation companies, universities, research institutions, etc. at home and abroad to discuss sustainable innovation trends. Directions, new product development requirements and material technology solutions.
Warm atmosphere at the summit
01, the organizer's speech
Speaker: Xuncaiwenmao® Innovative Materials Hall, He Jie
He Jie, the curator of XunMaWNL® Creative Materials Museum, said that 2020 is an extraordinary year. The epidemic will have a serious impact on the global economy, especially the manufacturing industry. But at this moment when opportunities and challenges coexist, the CMF design community has keenly discovered a new trend-sustainable innovation. As the starting point of the manufacturing industry chain, material technology should further promote the concept of sustainability.
It is understood that as a one-stop service platform for materials solutions, Xuncaiwenliang® is committed to promoting the effective integration of new materials production, teaching, research and application, creating an "Internet + new materials" connection platform for the materials industry and manufacturing industry, and creating innovative and entrepreneurial The "Double Creation" service platform aims to improve efficiency, reduce costs, promote innovation, and optimize resources for the manufacturing industry.
02, "Pantone Pantone New Direction of Color"
Speaker: Pantone Huang Lei China Business Development Manager
"One of the biggest adjustments this year is that we have introduced 315 new colors related to the market, which are mainly used in clothing, home and interior decoration, and industrial design to lead the trend in these markets."
As an authoritative organization that specializes in the development and research of color, which is well-known worldwide, Pantone's new colors and color interpretation can always cause a new trend in the design world. Huang Lei said that the representative color of the year in 2020 is classic blue, and the color series that Pantone has added the most color this year is also blue.
After interpreting the 315 new colors, Huang Lei emphatically mentioned the new opportunities that the epidemic has brought to Pantone.
"Affected by the epidemic, many foreign companies and companies have begun to work from home, and we believe that this kind of workplace change is not temporary or temporary. Google, Microsoft, Twitter, and Apple have announced that working from home may be a new work normal. However, for work that requires color processing, home office is affected by environmental conditions such as lighting conditions, design tools, and other environmental conditions. Colors are prone to inaccurate colors, leading to time waste, cost waste, and material waste."
In response, Pantone has launched a free digital application system, Pantone Connect, suitable for home office. "It is a set of design tools that integrates physical and digital workflows. The selected colors can be used simultaneously on the computer, mobile and Adobe design software, and all Pantone Pantone can be seen in this software. Color library."
03, "Data Management of Product Color and Appearance"
Speaker: X-Rite (Shanghai) Color Technology Co., Ltd. Liu Yu, Chief Engineer
"How to accurately describe, reproduce, and deliver the desired color effect? It has always been a big problem between design and production. How to objectively evaluate the proofing effect while saving proofing time and cost? It has always been one of the brand owners and material suppliers. A big problem in the time."
Liu Yu said that due to the influence of various factors such as light source, surface texture of objects, product size, environment, color blindness and color weakness of the human eye, there will always be some deviations in the color that people see with the naked eye, and after transmission and reproduction Even more deviations will be uncontrollable. The mission of X-Rite is to minimize the deviation and improve production efficiency through the digital management of color.
According to Liu Yu, as a color management company in the global supply chain, X-Rite has a well-known color management solution for various industries, and in the past two years, it has once again launched a black technology-a full-look scanning s
- Categories:Industry News
- Author:
- Origin:
- Time of issue:2020-12-01 17:44
- Views:
Information
According to surveys, more than 90% of consumers will consciously take sustainable impact into consideration, and more than half of consumers have made it clear that they are willing to pay a premium for sustainable products. "Sustainable" is being paid attention to by more and more people.
In this context, on November 24, 2020, the "2020 (Ninth) CMF Summit Forum" hosted by Xuncaiwenma® and co-organized by Guangdong Industrial Design Association and ATOT was held in Shenzhen. With the theme of "Sustainable Innovation", the forum attracted more than 500 well-known CMF designers and industry professionals from terminal brands, materials technology, product innovation companies, universities, research institutions, etc. at home and abroad to discuss sustainable innovation trends. Directions, new product development requirements and material technology solutions.
Warm atmosphere at the summit
01, the organizer's speech
Speaker: Xuncaiwenmao® Innovative Materials Hall, He Jie
He Jie, the curator of XunMaWNL® Creative Materials Museum, said that 2020 is an extraordinary year. The epidemic will have a serious impact on the global economy, especially the manufacturing industry. But at this moment when opportunities and challenges coexist, the CMF design community has keenly discovered a new trend-sustainable innovation. As the starting point of the manufacturing industry chain, material technology should further promote the concept of sustainability.
It is understood that as a one-stop service platform for materials solutions, Xuncaiwenliang® is committed to promoting the effective integration of new materials production, teaching, research and application, creating an "Internet + new materials" connection platform for the materials industry and manufacturing industry, and creating innovative and entrepreneurial The "Double Creation" service platform aims to improve efficiency, reduce costs, promote innovation, and optimize resources for the manufacturing industry.
02, "Pantone Pantone New Direction of Color"
Speaker: Pantone Huang Lei China Business Development Manager
"One of the biggest adjustments this year is that we have introduced 315 new colors related to the market, which are mainly used in clothing, home and interior decoration, and industrial design to lead the trend in these markets."
As an authoritative organization that specializes in the development and research of color, which is well-known worldwide, Pantone's new colors and color interpretation can always cause a new trend in the design world. Huang Lei said that the representative color of the year in 2020 is classic blue, and the color series that Pantone has added the most color this year is also blue.
After interpreting the 315 new colors, Huang Lei emphatically mentioned the new opportunities that the epidemic has brought to Pantone.
"Affected by the epidemic, many foreign companies and companies have begun to work from home, and we believe that this kind of workplace change is not temporary or temporary. Google, Microsoft, Twitter, and Apple have announced that working from home may be a new work normal. However, for work that requires color processing, home office is affected by environmental conditions such as lighting conditions, design tools, and other environmental conditions. Colors are prone to inaccurate colors, leading to time waste, cost waste, and material waste."
In response, Pantone has launched a free digital application system, Pantone Connect, suitable for home office. "It is a set of design tools that integrates physical and digital workflows. The selected colors can be used simultaneously on the computer, mobile and Adobe design software, and all Pantone Pantone can be seen in this software. Color library."
03, "Data Management of Product Color and Appearance"
Speaker: X-Rite (Shanghai) Color Technology Co., Ltd. Liu Yu, Chief Engineer
"How to accurately describe, reproduce, and deliver the desired color effect? It has always been a big problem between design and production. How to objectively evaluate the proofing effect while saving proofing time and cost? It has always been one of the brand owners and material suppliers. A big problem in the time."
Liu Yu said that due to the influence of various factors such as light source, surface texture of objects, product size, environment, color blindness and color weakness of the human eye, there will always be some deviations in the color that people see with the naked eye, and after transmission and reproduction Even more deviations will be uncontrollable. The mission of X-Rite is to minimize the deviation and improve production efficiency through the digital management of color.
According to Liu Yu, as a color management company in the global supply chain, X-Rite has a well-known color management solution for various industries, and in the past two years, it has once again launched a black technology-a full-look scanning system.
"Through accurate and comprehensive measurement of the surface of the object, an AxF file with complete information is generated. An AxF file contains the full appearance data color, texture, transparency, translucency, gloss and other information. In addition, the AxF file can be compared with the mainstream The 3D design software and rendering engine are perfectly compatible."
It is understood that X-Rite's full-appearance scanning black technology has been widely used in automotive interiors, luggage, large and small home appliances, and shoes/clothes.
04, "Application of Artificial Intelligence in the Automobile Field"
Speaker: Weilai Automobile Chen Yingrui Deputy Director of Artificial Intelligence Product Design Department
As one of the representatives of new car-making forces that have attracted much attention in recent years, artificial intelligence is a highlight of NIO. But the more trendy the innovation, the more and more attention to sustainability and CMF. In this CMF summit forum, NIO has become one of the focus stars of cross-border exchanges.
Chen Yingrui said that many new materials and technologies are very helpful for the design of some scene experiences of NIO. "If we can understand the development trend of the CMF design world in advance, we may have some different thinking when designing products."
05, "Contempt of time, create a new sustainable classic"
Guest speaker: Standis·Made Chen Ligang Design Manager
As everyone knows, "Classic takes time, and classic despises time." This is a special slogan for Mercedes-Benz.
"Since the first generation of big G cars was born in 1979, its appearance has never changed so far. Every time it has been updated with details to realize its classic heritage, but so far, everyone still likes it very much." Chen Ligang said, This is a typical case of "classic defying time", and how to make the classics sustainable is also a theme of texture design.
"Only people who have no memory will stick to the original." Chen Ligang believes that classic nostalgia conforms to aesthetics, while trend avant-garde conforms to the characteristics of the times. If the classic nostalgia and popular avant-garde can be integrated, it can just meet the needs of modern people. At the same time, this is also the origin of sustainable innovation.
According to Chen Ligang, the textured interiors designed by Standis Model for Land Rover and Lexus respectively incorporate some classic elements such as London Bridge in England and traditional Japanese craftsmanship.
06, "The Innovative Application of ESTANE® Special Polymers in the Electronics Industry"
Speaker: Lubrizol Specialty Chemical Manufacturing (Shanghai) Co., Ltd. Gu Weichao Senior Application Development Engineer
"A good product and brand, in addition to color and styling design, materials are also an indispensable part of support. Brilliant colors and exquisite shapes all add a lot to the CMF design. Next, let's look at another major protagonist-material. "
According to Gu Weichao, Lubrizol was founded in 1928 and has production bases in more than 20 countries, with sales and technical service networks all over the world. As an internationally renowned company with more than 90 years of innovation, Lubrizol has always regarded sustainable development as a key driving force for the company's long-term health and growth.
At the forum site, Gu Weichao brought Lubrizol an innovative material and solution-bio-based TPU material. Gu Weichao said that as the first bio-based TPU to enter the market, it has led the market development direction. And under the same performance, the material is introduced into bio-based raw materials as much as possible, reducing the dependence on petroleum-based raw materials, and the bio-based content can reach 29%-67%*. The material also has the advantages of high permeability, easy processing (extrusion/injection), excellent hand feeling, and anti-yellowing.
Lubrizol other TPU materials
07, "Future CMF Trend"
Speaker: WGSN Wu Aijing, senior trend expert
"WGSN has 22 years of historical experience, more than 350 industry experts, 2 years in advance of trend and color forecasts, 2 to 5 years of consumer intelligence, and updates over 6000 professional reports throughout the year to help clothing, jewelry, beauty, and cosmetics. Many industries, including interior design, consumer electronics, technology, and the Internet, have opened up new business opportunities for more than 7,000 companies..."
According to Wu Aijing, since its establishment in 1998, WGSN has become a trusted partner of many top global brands, including all clothing brands in the world's top 500 companies.
Forum site, Wu Aijing used colorful cases to introduce in detail the five key color trends predicted by WGSN in the autumn and winter of 2021/22 and the trends of materials and processes in the autumn and winter of 2021/22, in order to bring sustainable and innovative design suggestions to the CMF design community.
The five key color trends for autumn and winter 2021/22
In addition, Wu Aijing also cited the future influence of Smart Blue as emphasized by WGSN Color Director Jane Boddy: "The new digital world will have a huge influence. As the integration of fashion and life becomes more and more rapid, we predict that Smart Blue will Bring huge commercial appeal. By 2021, we will witness the full influence of this color, whether on or off the screen."
2021/22 Autumn and Winter Material and Process Trends
08, "Sports Shoes Innovation Direction"
Speaker: Jordan Technology Co., Ltd. Lin Hongji Technology Center
"In the early 20th century, the marathon performance improved very quickly. After the 1980s and 1990s, the marathon performance improved very little. In 2018, Kipchoge broke the record with 2 hours, 1 minute and 39 seconds. The world record, it only improved by about 1 minute in 4 years."
Lin Hongji said that ordinary people may think that for more than two hours of running, an increase of 10 or 20 seconds is trivial, but for athletes, the last 10 seconds determines whether they are first or second. In the case where the physical fitness of athletes is not much different, sports shoes with different technological materials have become a very important influencing factor.
According to Lin Hongji, Guan Yousheng, a marathon runner sponsored by Jordan, constantly set his own record this year in Jordan’s new running shoes. The Hangzhou Marathon last weekend was a full 18 seconds better than his performance in the Berlin Marathon last year. .
"The development process of sports shoes is the development process of high-performance materials. In the future, based on the development of the electronics industry, machinery and other industries, smart wear will be more integrated into sports shoes to enhance the wearing experience of sports shoes." Lin Hongji said, new models The increasing maturity of environmentally friendly materials and 3D printing technology will also provide new directions and technologies for the functional innovation of sports shoes.
09, "2021-2022 Aesthetic Plastic Color Trends and the Application of Plastics® Products"
Speaker: Shanghai Kumho Rili Plastics Co., Ltd. Zhu Jiling, Senior Color Design Engineer
From PC/ABS, ABS, the number of national invention patents first, to the leading category innovation of plastics ® and Xiansheng, Kumho Sunny is committed to being a leader in modified plastic technology and innovative technical solutions. As an expert brand of CMF solutions for the plastics field, Sucree® regularly launches annual promotion colors, annual trend colors, and customized color themes for various industries every year.
"The logical source of the aesthetic plastic CMF trend is the insights into consumers, society, economy, culture, etc., through such research, we can dig out the design keywords of the new year." Zhu Jiling said, the aesthetic plastic plastic Keli® this year The three major themes launched are New Home Furnishing, Borderless and National "Tide".
New home doctrine expresses the changes in people's home lifestyles in the post-epidemic era. Such changes require more and more space flexibility and self-pleasure. At the same time, people are also thinking about the values and sense of balance after the epidemic.
Borderless is a theme brought about by the technological development of virtual reality. For the aborigines of the Internet of Generation Z, we should think about how to extend the experience of the virtual world to reality, and at the same time map the elements of the real world to the virtual world. middle.
National "tide" is the new thinking of the current youth on the revitalization of Chinese traditions and national brands. Generation Z is a witness to the prosperity of the motherland. They have stronger cultural self-confidence and national cultural identity. They no longer regard traditional culture as aesthetic art or imaginary symbols, but integrate traditional culture into "living" things in daily life. .
How should we think about our "national tide" in the future? ——Traditional culture should not only have a cool appearance, but more importantly, it must have a connotation of innocence and harmony. We need a platform for equal dialogue between creators and audiences, aesthetics and history, to achieve resonance between traditional culture and current life.
10, "First Innovative Application of New Home Materials"
Speaker: Hao Laike Xiong Dinggui, Project Manager of Advanced and Materials Research Department
In 2012, we introduced and launched the "base material formaldehyde zero addition" original board; advocated and initiated the "World No Formaldehyde Day" in 2015, dedicated to home health and public welfare; in 2019, introduced aldehyde-removing antibacterial boards to create a home that can breathe. As an A-share listed company in the custom home furnishing industry, Haolaike has always been at the forefront of the industry.
"We have always been adhering to the quality furniture space made by masters to meet current user needs, but from the end of 2019 to the beginning of 2020, our brand actively embraces youthfulness, adheres to the quality of master production, and launches a fashionable and healthy living home'original life trend'. I think'to create a healthy and comfortable life philosophy, reduce complexity to simplicity, and return to the basics."
Xiong Dinggui said that at present, Haolaike mainly follows two points in terms of sustainable innovation: humanism and natural environmental protection. in. In the dimension of humanism, Xiong Dinggui focused on the "Oriental · Bird Ling" series that interprets the life of the country through oriental aesthetics.
"Shan Hai Jing" says: "The mountain of Danxue has birds, the five harvesting patterns, natural eating, singing and dancing, and seeing the world is peaceful." Xiong Dinggui introduced, the design expression of this series extracts the round elements of birdlings, and superimposes them. The arrangement design technique achieves the form display, and the natural veneer material is used to extract the blue color of the bird to achieve the overall presentation of both gods and forms.
11, "Characteristics and applications of SURLYN™ ionic polymer and POE environmentally friendly artificial leather"
Speaker: Liu Xuejun, Dow Company, Senior Expert in Applied Technology
As the world's largest manufacturer of polyolefin elastomers with multiple varieties, Dow has R&D centers and production bases in three major states around the world.
In this CMF summit forum, Mr. Liu Xuejun showed everyone the variety of Dow Sarin™ (SURLYN️™) products. According to reports, compared to other transparent resins, sarin has an extraordinary aesthetic effect, unlimited design space, efficient and convenient processing, excellent chemical resistance, impact resistance, excellent scratch resistance, abrasion resistance and mechanical properties. There are many advantages such as toughness and a wide range of products.
In addition, sarin is a friendly material that can be combined with a variety of decorative processes such as electroplating, hot stamping, pad printing, painting, and laser etching to create a dream CMF effect. Sarin's in-mold decoration can be compatible with a variety of decorative materials and effects, such as film, metal, fabric, etc. Through the two-shot injection molding, 3D overmolding and other molding processes, a breakthrough decorative effect can be achieved, which reflects the three-dimensional and suspended sense of the decoration.
At present, this series of materials have been widely used in perfume packaging, skin care product packaging, food tableware, household goods, sports equipment, electronic appliances and other fields.
In addition, Mr. Liu Xuejun also introduced Dow’s new polyolefin elastomer (POE) artificial leather products and applications, which are environmentally friendly, non-toxic, recyclable, environmentally friendly and harmless in production, excellent weather resistance and service life, and excellent resistance. Low temperature, light weight (density is 40% lighter than PVC, 25% lighter than PU) and many other advantages.
12, "Environmental protection coating solutions in the field of consumer electronics"
Speaker: Jiangsu Hongtai Polymer Materials Co., Ltd. Yang Ke, Director of Forward-looking Technology Research Center
"From the "Air Pollution Prevention Action Plan" proposed in 2013 to the "Three-year Action Plan for Winning the Blueprint Defense War" proposed in 2018, my country's environmental protection policy has continuously put forward new requirements for coatings; March 4, 2020, the latest VOC environmental protection The promulgation of the standard once again put forward a clear limit on the VOC content of electronic and electrical coatings. The development and application of high-performance environmentally friendly coatings is imperative!"
Yang Ke said that Hongtai Technology has carried out two aspects of high-solid and low-viscosity coatings and water-based coatings to develop environmentally friendly coating solutions that meet the consumer electronics field to meet the needs of different applications.
Among them, the high-solid and low-viscosity PVD coating meets the requirements of GB/30981-2020 for VOC control, spraying equipment and processes do not need to be adjusted; it meets the EU's latest REACH environmental protection requirements, does not contain halogen, does not contain organic tin; can be applied to smart wear, 3C electronics The middle frame and back cover of the product are imitation metalized with NCVM plastic.
In terms of water-based coatings, Hongtai has developed one-coat PU/UV, two-coat and three-coat systems for different substrates and performance requirements, which can meet the application needs of different types of products such as notebooks, PADs, mobile phones and smart wearables, and realize consumption. High performance and environmental protection of coatings in the electronic field.
In addition, for consumer electronic products, Hongtai Technology has developed antibacterial coatings, hydrophilic and lipophilic, hydrophobic and oleophobic, antistatic, flame-retardant inks, and precision coating hardening/anti-glare coatings based on environmentally friendly coatings.
This CMF Summit Forum is hosted by Xuncaiwenmao® and co-organized by Guangdong Industrial Design Association and ATOT. The event was successfully held thanks to Liu Ying, a partner of Shenzhen Nine Point Industrial Design Co., Ltd., for hosting the summit forum. Nine Point Industrial Design Co., Ltd. was established in Shenzhen in July 2016 to help the technology industry realize hardware through design + manufacturing, design + branding, design + technology, design + marketing and other "design +..." service methods Product landing. Since its establishment, the company has served more than 800 projects in industries such as new technology application, beauty and bodybuilding, home security, and sex life.
In addition, thanks to Puxiang Industrial Design, Nine Point Industrial Design, Hubei University of Technology, SXO Design (Singapore), Tsinghua University Color Research Institute, Oumo (Beijing) Technology Co., Ltd., Impact Hub, WGSN, Pantone, X-Rite, Strong support from Standis Model, Dow Company, Kumho Sunray, Lubrizol, Hongtai Polymer Materials and other units.
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Sustainable innovation + "national tide" become a new trend in the CMF industry? 500+ industry elites actively discuss new directions and needs in the industry
According to surveys, more than 90% of consumers will consciously take sustainable impact into consideration, and more than half of consumers have made it clear that they are willing to pay a premium for sustainable products. "Sustainable" is being paid attention to by more and more people. In this context, on November 24, 2020, the "2020 (Ninth) CMF Summit Forum" hosted by Xuncaiwenma® and co-organized by Guangdong Industrial Design Association and ATOT was held in Shenzhen. With the theme of "Sustainable Innovation", the forum attracted more than 500 well-known CMF designers and industry professionals from terminal brands, materials technology, product innovation companies, universities, research institutions, etc. at home and abroad to discuss sustainable innovation trends. Directions, new product development requirements and material technology solutions. Warm atmosphere at the summit 01, the organizer's speech Speaker: Xuncaiwenmao® Innovative Materials Hall, He Jie He Jie, the curator of XunMaWNL® Creative Materials Museum, said that 2020 is an extraordinary year. The epidemic will have a serious impact on the global economy, especially the manufacturing industry. But at this moment when opportunities and challenges coexist, the CMF design community has keenly discovered a new trend-sustainable innovation. As the starting point of the manufacturing industry chain, material technology should further promote the concept of sustainability. It is understood that as a one-stop service platform for materials solutions, Xuncaiwenliang® is committed to promoting the effective integration of new materials production, teaching, research and application, creating an "Internet + new materials" connection platform for the materials industry and manufacturing industry, and creating innovative and entrepreneurial The "Double Creation" service platform aims to improve efficiency, reduce costs, promote innovation, and optimize resources for the manufacturing industry. 02, "Pantone Pantone New Direction of Color" Speaker: Pantone Huang Lei China Business Development Manager "One of the biggest adjustments this year is that we have introduced 315 new colors related to the market, which are mainly used in clothing, home and interior decoration, and industrial design to lead the trend in these markets." As an authoritative organization that specializes in the development and research of color, which is well-known worldwide, Pantone's new colors and color interpretation can always cause a new trend in the design world. Huang Lei said that the representative color of the year in 2020 is classic blue, and the color series that Pantone has added the most color this year is also blue. After interpreting the 315 new colors, Huang Lei emphatically mentioned the new opportunities that the epidemic has brought to Pantone. "Affected by the epidemic, many foreign companies and companies have begun to work from home, and we believe that this kind of workplace change is not temporary or temporary. Google, Microsoft, Twitter, and Apple have announced that working from home may be a new work normal. However, for work that requires color processing, home office is affected by environmental conditions such as lighting conditions, design tools, and other environmental conditions. Colors are prone to inaccurate colors, leading to time waste, cost waste, and material waste." In response, Pantone has launched a free digital application system, Pantone Connect, suitable for home office. "It is a set of design tools that integrates physical and digital workflows. The selected colors can be used simultaneously on the computer, mobile and Adobe design software, and all Pantone Pantone can be seen in this software. Color library." 03, "Data Management of Product Color and Appearance" Speaker: X-Rite (Shanghai) Color Technology Co., Ltd. Liu Yu, Chief Engineer "How to accurately describe, reproduce, and deliver the desired color effect? It has always been a big problem between design and production. How to objectively evaluate the proofing effect while saving proofing time and cost? It has always been one of the brand owners and material suppliers. A big problem in the time." Liu Yu said that due to the influence of various factors such as light source, surface texture of objects, product size, environment, color blindness and color weakness of the human eye, there will always be some deviations in the color that people see with the naked eye, and after transmission and reproduction Even more deviations will be uncontrollable. The mission of X-Rite is to minimize the deviation and improve production efficiency through the digital management of color. According to Liu Yu, as a color management company in the global supply chain, X-Rite has a well-known color management solution for various industries, and in the past two years, it has once again launched a black technology-a full-look scanning s - Life is gorgeous because of youth, youth is wonderful because of sports 2020-11-24
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