Sustainable innovation + "national tide" become a new trend in the CMF industry? 500+ industry elites actively discuss new directions and needs in the industry
According to surveys, more than 90% of consumers will consciously take sustainable impact into consideration, and more than half of consumers have made it clear that they are willing to pay a premium for sustainable products. "Sustainable" is being paid attention to by more and more people.
In this context, on November 24, 2020, the "2020 (Ninth) CMF Summit Forum" hosted by Xuncaiwenma® and co-organized by Guangdong Industrial Design Association and ATOT was held in Shenzhen. With the theme of "Sustainable Innovation", the forum attracted more than 500 well-known CMF designers and industry professionals from terminal brands, materials technology, product innovation companies, universities, research institutions, etc. at home and abroad to discuss sustainable innovation trends. Directions, new product development requirements and material technology solutions.
Warm atmosphere at the summit
01, the organizer's speech
Speaker: Xuncaiwenmao® Innovative Materials Hall, He Jie
He Jie, the curator of XunMaWNL® Creative Materials Museum, said that 2020 is an extraordinary year. The epidemic will have a serious impact on the global economy, especially the manufacturing industry. But at this moment when opportunities and challenges coexist, the CMF design community has keenly discovered a new trend-sustainable innovation. As the starting point of the manufacturing industry chain, material technology should further promote the concept of sustainability.
It is understood that as a one-stop service platform for materials solutions, Xuncaiwenliang® is committed to promoting the effective integration of new materials production, teaching, research and application, creating an "Internet + new materials" connection platform for the materials industry and manufacturing industry, and creating innovative and entrepreneurial The "Double Creation" service platform aims to improve efficiency, reduce costs, promote innovation, and optimize resources for the manufacturing industry.
02, "Pantone Pantone New Direction of Color"
Speaker: Pantone Huang Lei China Business Development Manager
"One of the biggest adjustments this year is that we have introduced 315 new colors related to the market, which are mainly used in clothing, home and interior decoration, and industrial design to lead the trend in these markets."
As an authoritative organization that specializes in the development and research of color, which is well-known worldwide, Pantone's new colors and color interpretation can always cause a new trend in the design world. Huang Lei said that the representative color of the year in 2020 is classic blue, and the color series that Pantone has added the most color this year is also blue.
After interpreting the 315 new colors, Huang Lei emphatically mentioned the new opportunities that the epidemic has brought to Pantone.
"Affected by the epidemic, many foreign companies and companies have begun to work from home, and we believe that this kind of workplace change is not temporary or temporary. Google, Microsoft, Twitter, and Apple have announced that working from home may be a new work normal. However, for work that requires color processing, home office is affected by environmental conditions such as lighting conditions, design tools, and other environmental conditions. Colors are prone to inaccurate colors, leading to time waste, cost waste, and material waste."
In response, Pantone has launched a free digital application system, Pantone Connect, suitable for home office. "It is a set of design tools that integrates physical and digital workflows. The selected colors can be used simultaneously on the computer, mobile and Adobe design software, and all Pantone Pantone can be seen in this software. Color library."
03, "Data Management of Product Color and Appearance"
Speaker: X-Rite (Shanghai) Color Technology Co., Ltd. Liu Yu, Chief Engineer
"How to accurately describe, reproduce, and deliver the desired color effect? It has always been a big problem between design and production. How to objectively evaluate the proofing effect while saving proofing time and cost? It has always been one of the brand owners and material suppliers. A big problem in the time."
Liu Yu said that due to the influence of various factors such as light source, surface texture of objects, product size, environment, color blindness and color weakness of the human eye, there will always be some deviations in the color that people see with the naked eye, and after transmission and reproduction Even more deviations will be uncontrollable. The mission of X-Rite is to minimize the deviation and improve production efficiency through the digital management of color.
According to Liu Yu, as a color management company in the global supply chain, X-Rite has a well-known color management solution for various industries, and in the past two years, it has once again launched a black technology-a full-look scanning s
Time of issue: : 2020-12-01