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Hongtai "Come on, Brother" South China Station, the marketing elite training camp ended successfully

  • Categories:Company News
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  • Time of issue:2017-03-27 16:29
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(Summary description)Now, the cruel market environment is testing every company, new technologies and processes continue to pose new challenges to us, the trend of homogeneity of products and services is becoming more and

Hongtai "Come on, Brother" South China Station, the marketing elite training camp ended successfully

(Summary description)Now, the cruel market environment is testing every company, new technologies and processes continue to pose new challenges to us, the trend of homogeneity of products and services is becoming more and

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2017-03-27 16:29
  • Views:
Information
Now, the cruel market environment is testing every company, new technologies and processes continue to pose new challenges to us, the trend of homogeneity of products and services is becoming more and more serious, and so on. Traditional market behaviors and concepts are increasingly being challenged and threatened by survival crises, and sales of most coating companies have fallen. Under such a situation, it has brought huge challenges to the development of coatings companies. However, our company's sales revenue has repeatedly set new highs this year. How can we exercise our team, develop the market, and keep our company's foundation forever? 
 
From August 14th to 16th, 2015, the three-day 2015 Hongtai "Come on, Brother" South China Station Marketing Elite Training Camp was successfully concluded in Dongguan. This event gathered elites from all over the company to share the experience of successful projects and sum up the lessons of failed projects, reflecting the company's determination to strengthen team building. The special training covers UV/paint product knowledge training, sales tool application, development of blank markets, and brand promotion. The aim is to complete the training of the marketing team at the same time, improve the skills and quality of the business personnel, and quickly cultivate a marketing team with super combat effectiveness.
 
 
 
On August 14, senior leaders and technical directors from the company headquarters, as well as 23 sales and marketing personnel from Shanghai, Tianjin, Chongqing and other regions, rushed to South China to meet with the local sales team in Dongguan. The support of the company’s large forces established marketing. With the confidence of the team, it is imperative to increase market development.
 
DAY 1: Market development discussion summary and case sharing
 
 
My colleagues in the marketing department summarized the company’s current end customers Huawei, Lenovo and other brand projects, and also put forward better ideas for our future work; business representatives in each region analyzed their respective work problems , And through the discussion also clarified the direction of the next work. At the end of the meeting, Chen Chaolan, the general manager of the company, believed that the holding of this event was of unique significance and agreed with him very much. Explain that the key to the company's development lies in: building core competitiveness, high-quality growth, and talking about the company's development strategic plan for the next five to ten years:
 
1. Based on the use of talents, give full play to the enthusiasm and talent of talents;
 
2. Based on the main characteristics of the coatings market being broad and easy to innovate, the organizational structure is conducive to horizontal market expansion and truly conducive to meeting market needs;
 
3. Resolve business risks and make the cake together through a multi-section structure.
 
DAY2: Training on "Consultant Sales Skills"
 
 
The company specially invites Mr. Bao, an external training organization, to use actual cases to focus on how to do a good job in sales, from the choice of development direction, to improve the ability of analysis and judgment; to innovate, learn from and think about the sales model; to continuously experiment and summarize Conduct on-site interactions. The whole training was very rewarding, which made our sales team more confident in how to do a good job in sales.
 
DAY3: UV/color paint product knowledge training and marketing technology communication
 
 
Through the knowledge training of the company's UV products and paint products by the heads of the UV and paint technical departments and the chief engineer office, the elites present have a better understanding of the company's product characteristics and applications, and are confident in the promotion of the blank market and new products.
 
Training camp game activities
 
 
 
 
In the training camp activities, some small games were interspersed to make us feel that we are growing in the game: there is no strong individual, only the strongest team; the importance of the leader and the timeliness of communication; the mistake of one person requires the whole The members of the team are responsible. Through the baptism of sweat and tears, we began to recognize ourselves and our team again.
 
After this event, everyone has gained something, met friends, achieved customers; discovered their own shortcomings, and also found a goal to strive for.
 
The ending of "Come on, Brother" South China Station is just the beginning, and follow-up special training will radiate to all regions of the country.
 
Hongtai is an open and inclusive enterprise that can attract outstanding talents in the industry (technical talents, management talents, business talents). As long as the talents belong to the above categories, they can find his position and play platform in Hongtai.
 
Hongtai is committed to the development of green environmental protection and functional coatings to adapt to social development trends.
 
Hongtai is an enterprise that focuses on both internal and external development, focusing on technological innovation and quality first, and long-term development.
 
Xiongguan Mandao is really like iron, and now we are striding forward from the beginning; looking forward to the future, we are full of confidence! Come on, brother; Come on, Hongtai!

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